Cen-Tex Marketing
Marketing Setup & Launch Proposal

Bay View Restaurant
Digital Foundation
& Launch Support

Build the core digital foundation and launch-ready marketing assets to professionally promote The Marlin Bar at Bay View online, and establish local search visibility for Sky Hunter TX.

Prepared for: Jay Hunter, Bay ViewPrepared by: Matthew T. Wilson, MSIS

Why We're Proposing This

Jay, this proposal focuses on the immediate launch priorities for The Marlin Bar at Bay View and the Google Business Profile setup for Sky Hunter TX. The goal is to get the right digital assets in place quickly so both brands are discoverable and professionally represented online.

The objective is to deliver a clean, professional digital foundation that makes The Marlin Bar easier to discover, easier to engage with online, and ready to market from day one.

PRIMARY FOCUS
The Marlin Bar
at Bay View
Upscale waterfront bar experience and cocktail culture destination. Website, media capture, and Google Business Profile included in this proposal.
GBP SETUP
Sky Hunter TX
Google Business Profile
Google Business Profile setup and optimization to establish local search visibility and discoverability for Sky Hunter TX.
Primary Goals
Launch a polished, conversion-ready website for The Marlin Bar
Capture professional media assets on April 18th
Establish Google Business Profile visibility for The Marlin Bar
Set up Google Business Profile for Sky Hunter TX
The Strategy

Build once, launch strong. Capture professional media on April 18th, launch a polished standalone website for The Marlin Bar, and get both The Marlin Bar and Sky Hunter TX properly set up on Google so customers can find them easily.

What's Included

Discovery, Planning & Project Coordination

The front-end planning and organization needed to execute the project efficiently.

Project kickoff and planning
Review of existing logos and brand assets
Collection and organization of menus, links, account access, and approved business information
Coordination of deliverables across The Marlin Bar and Sky Hunter TX
Content and implementation planning for all project components

On-Site Media Capture Session

One dedicated on-site capture session at The Marlin Bar at Bay View, scheduled for April 18th, to create launch-ready visual assets for the website, social media, and future marketing use.

The Marlin Bar at Bay View
Media Capture · April 18th
The Marlin Bar at Bay View
Content Focus
Bar atmosphere & interior visuals
Signature cocktails & drink presentation
Wide and close-up views of the space
Lifestyle-oriented visuals
Deliverables
40+ edited high-resolution photos
1 edited short-form website header video
4 edited social ad campaign videos (2 horizontal + 2 vertical/reel)
Pre-session shot planning & creative direction
Web-ready exports for digital marketing use

Standalone Website Development

A polished, standalone single-page website for The Marlin Bar at Bay View, designed to give customers a professional and engaging way to discover the concept, explore the menu, and connect with the brand online.

1

The Marlin Bar at Bay View: Website

A visually engaging single-page website built around the Marlin Bar experience, using media captured on April 18th to bring the space to life online.

Page Includes
Header video from media capture session
Online drink menu
Bar & cocktail photography
Social media links
Contact & location information
Technical
Mobile-responsive design
Basic on-page SEO setup
Final testing & launch preparation
2

Content Formatting & Conversion Flow

Provided content and assets organized into a web-ready structure that supports usability and customer action.

Section layout and content flow planning
Formatting and adapting provided content for web use
Placement of menus, calls to action, and social links
General usability and readability improvements

4-Week Implementation Plan

Estimated project duration is 3 to 4 weeks, depending on content delivery, access, scheduling, and approval timing.

1
Week 1Kickoff & Planning
Project kickoff and planning
Asset and access collection
Review of menus, business details, and brand assets
Google Business Profile coordination for Marlin Bar and Sky Hunter TX
Media session planning and shot list prep
2
Week 2Media Capture & GBP Setup
Marlin Bar on-site media capture session (April 18th)
Google Business Profile setup and optimization for both locations
Social media alignment for The Marlin Bar
Website development begins
3
Week 3Website Development
Marlin Bar website build with captured media
Content formatting and conversion flow
Mobile and desktop testing
4
Week 4Launch & Handoff
Final approval and revision round
Website launch
Final handoff and access transfer

Complete Deliverables Summary

Marlin Bar Media (April 18th)
1 on-site media capture session
40+ edited high-resolution photos
1 edited short-form website header video
4 edited social ad campaign videos (2 horizontal + 2 vertical/reel)
Marlin Bar Website
Standalone single-page website
Menu, social links, and contact integration
Mobile-responsive design
Google Business: Marlin Bar
Google Business Profile setup and optimization
Business information and listing detail alignment
Category setup and verification guidance
Google Business: Sky Hunter TX
Google Business Profile setup and optimization
Business information and listing detail alignment
Category setup and verification guidance
Social Media Alignment
Review and alignment of Facebook and Instagram profiles
Social links connected and placed on website
Brand consistency review
Testing, Launch & Handoff
Final testing, launch support, and handoff
Mobile and desktop testing
Menu, link, and ordering-link testing
Final revision implementation

Investment Summary

Standard Value
48 hrs @ $150/hr
$7,200
Courtesy Discount
Applied for Bay View
−$700
Total Project Investment
$6,500
Fixed project price
Project at a Glance
1
Websites
2
GBP Setups
Apr 18
Shoot Day
3–4
Weeks
Payment Schedule
1
Installment 1$2,600
Project approval & kickoff
2
Installment 2$2,000
Media capture complete, website in development
3
Installment 3$1,900
Final completion & launch

Ready to get started? Click to send acceptance email

Hours & Value Breakdown

Service CategoryEst. HoursStandard Value
Discovery, Planning & Coordination5$750
Google Business Profile Setup (Marlin Bar + Sky Hunter TX)6$900
Marlin Bar Media Capture Session (April 18th)12$1,800
Marlin Bar Single-Page Website14$2,100
Social Media Setup & Alignment4$600
Content Formatting & Conversion Flow3$450
Testing, Launch & Handoff4$600
Total Estimated Hours48$7,200

Items Not Included

To keep the scope focused, the following are not included unless added under a separate agreement:

Ongoing ad campaign management
Monthly social media posting or management
Ongoing SEO campaigns
Full branding or logo development
Multi-page website development
Additional shoot days
Extensive retouching or expanded media packages
Long-form video production
Extensive copywriting beyond content adaptation
Email marketing setup
Toast setup beyond linking to existing ordering page
Hosting, software, or platform subscription fees
Wok by the Bay website or media (not in current scope)

Assumptions & Notes

This proposal assumes Jay and Bay View will provide existing logos, brand assets, approved business information, menus, and account access needed to complete the work efficiently.

Media captured on April 18th is intended to support The Marlin Bar website launch and digital marketing use. Any material expansion of scope, additional deliverables, or revision requests beyond the normal review process may require a separate estimate.

Ready to Move Forward?

Click below to notify our team that you are ready to get started. Approval of this proposal and the initial payment of $2,600 will serve as authorization to begin work.

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