Cen-Tex Marketing
Marketing Setup & Launch Proposal

Bay View Restaurant
Digital Foundation
& Launch Support

Build the core digital infrastructure and launch-ready marketing assets to professionally promote Bay View and its hospitality concepts online.

Prepared for: Jay Hunter, Bay View·Prepared by: Matthew T. Wilson, MSIS

Why We're Proposing This

Jay, Bay View is launching and supporting multiple hospitality concepts under one LLC. This project is designed to establish the core digital infrastructure and launch-ready marketing assets needed to promote them professionally.

The objective is to deliver a clean, professional digital foundation that makes each concept easier to market, easier to discover, and easier for customers to engage with online.

BRAND HQ
Bay View
Parent Brand
Core digital infrastructure & umbrella brand identity for all concepts
VENUE
The Marlin Bar
at Bay View
Upscale waterfront bar experience & cocktail culture destination
GHOST KITCHEN
Wok by the Bay
Ghost Kitchen
Delivery & pickup concept: digital-first ordering experience
Primary Goals
Build a professional digital presence for each concept
Establish centralized Meta advertising infrastructure
Improve local discoverability via Google Business
Launch two polished, conversion-ready websites
The Strategy

Build once, launch strong. Establish the shared account infrastructure, capture professional media for both concepts, and launch two standalone websites that give customers a clear path to engage, whether they're booking a seat at the Marlin Bar or ordering from Wok by the Bay.

What's Included

Discovery, Planning & Project Coordination

The front-end planning and organization needed to execute the project efficiently.

Project kickoff and planning
Review of existing logos and brand assets
Collection and organization of menus, links, account access, and approved business information
Coordination of deliverables across Bay View, The Marlin Bar, and Wok by the Bay
Content and implementation planning for all project components

On-Site Media Capture Sessions

Two dedicated on-site capture sessions, one for each concept, to create launch-ready visual assets for websites, social media, and future marketing use.

The Marlin Bar at Bay View
Media Capture
The Marlin Bar at Bay View
Content Focus
Bar atmosphere & interior visuals
Signature cocktails & drink presentation
Wide and close-up views of the space
Lifestyle-oriented visuals
Deliverables
15–25 edited high-resolution photos
1 edited short-form website header video
Pre-session shot planning & creative direction
Web-ready exports for digital marketing use
Wok by the Bay
Media Capture
Wok by the Bay
Content Focus
Featured dishes & menu highlights
Food presentation & close-up detail shots
Packaging and takeout visuals
Brand visuals supporting delivery & pickup messaging
Deliverables
15–25 edited high-resolution photos
1 edited short-form website header video
Pre-session shot planning & creative direction
Web-ready exports for digital marketing use

Standalone Website Development

Two standalone, single-page websites, one for each concept, designed and launched to give customers a clear, professional way to discover and engage with each brand online.

1

The Marlin Bar at Bay View: Website

A polished, visually engaging single-page website that highlights the Marlin Bar experience and gives customers an easy way to explore the concept online.

Page Includes
Header video
Online drink menu
Bar & cocktail photography
Social media links
Contact & location information
Technical
Mobile-responsive design
Basic on-page SEO setup
Final testing & launch preparation
2

Wok by the Bay: Website

A delivery- and pickup-focused single-page website emphasizing food presentation, convenience, and ease of ordering. Built for a ghost kitchen concept.

Page Includes
Food-focused header video
Food photography & supporting visuals
Direct link to Toast online ordering menu
Social media links
Delivery & takeout-focused messaging
Technical
Mobile-responsive design
Basic on-page SEO setup
Toast ordering link integration
Final testing & launch preparation
3

Content Formatting & Conversion Flow

Provided content and assets organized into a web-ready structure that supports usability and customer action.

Section layout and content flow planning
Formatting and adapting provided content for web use
Placement of menus, calls to action, and social links
Ordering-link integration and conversion flow planning for Wok by the Bay
General usability improvements across both landing pages

6-Week Implementation Plan

Estimated project duration is 4 to 6 weeks, depending on content delivery, access, scheduling, and approval timing.

1
Week 1Kickoff & Planning
Project kickoff and planning
Asset and access collection
Review of menus, business details, and brand assets
Project planning and scheduling
2
Week 2Account Setup
Meta Business and ad account setup
Social media alignment
Google Business Profile coordination
Media planning
3
Week 3Marlin Bar Capture & Dev
Marlin Bar media capture session
Marlin Bar website development begins
4
Week 4Wok by the Bay Capture & Dev
Wok by the Bay media capture session
Wok by the Bay website development begins
5
Week 5Integration & Testing
Content integration
Revision round
Mobile and desktop testing
Ordering flow and link review
6
Week 6Launch & Handoff
Final approval
Launch of both websites
Final handoff

Complete Deliverables Summary

Meta Infrastructure
Centralized Meta Business / advertising account structure
Connected and organized Meta business assets
Social media setup and alignment for all concepts
Google Business
Google Business Profile setup/optimization support, where applicable
Marlin Bar Media
1 on-site media capture session
40+ edited high-resolution photos
1 edited short-form website header video
4 edited social ad campaign videos (2 horizontal + 2 vertical/reel)
Wok by the Bay Media
1 on-site media capture session
40+ edited high-resolution photos
1 edited short-form website header video
4 edited social ad campaign videos (2 horizontal + 2 vertical/reel)
Marlin Bar Website
Standalone single-page website
Menu, social links, and contact integration
Mobile-responsive design
Wok by the Bay Website
Standalone single-page website
Toast ordering link integration
Delivery & pickup-focused design
Testing, Launch & Handoff
Final testing, launch support, and handoff
Mobile and desktop testing
Menu, link, and ordering-link testing
Final revision implementation

Investment Summary

Standard Value
62 hrs @ $150/hr
$9,300
Courtesy Discount
Applied for Bay View
−$800
Total Project Investment
$8,500
Fixed project price

Hours & Value Breakdown

Service CategoryEst. HoursStandard Value
Discovery, Planning & Coordination5$750
Meta Business & Ad Account Setup6$900
Social Media Setup & Alignment5$750
Google Business Profile Setup & Optimization5$750
Marlin Bar Media Capture Session7$1,050
Wok by the Bay Media Capture Session7$1,050
Marlin Bar Single-Page Website9$1,350
Wok by the Bay Single-Page Website9$1,350
Content Formatting & Conversion Flow4$600
Testing, Launch & Handoff5$750
Total Estimated Hours62$9,300

Items Not Included

To keep the scope focused, the following are not included unless added under a separate agreement:

Ongoing ad campaign management
Monthly social media posting or management
Ongoing SEO campaigns
Full branding or logo development
Multi-page website development
Additional shoot days
Extensive retouching or expanded media packages
Long-form video production
Extensive copywriting beyond content adaptation
Email marketing setup
Toast setup beyond linking to existing ordering page
Hosting, software, or platform subscription fees
Marketing setup for Sky Hunter

Assumptions & Notes

This proposal assumes Bay View will provide the existing logos, brand assets, approved business information, menus, account access, and ordering links needed to complete the work efficiently.

Media included in this proposal is intended to support website launch and digital marketing use. Any material expansion of scope, additional deliverables, or revision requests beyond the normal review process may require a separate estimate.

Ready to Move Forward?

Click below to notify our team that you're ready to get started. Approval of this proposal and the initial payment of $3,400 will serve as authorization to begin work.

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